Shelf Health: Identifying and Fixing Brand Sales in Retail Stores

Shelf health is important, but that doesn’t mean it’s easy to identify and fix. Today’s brick-and-mortar retail environment means there are plenty of complexities in recognizing shelf health, plus the host of problems beyond the shelf that also affect in-store sales and shopper sentiment.

Download this Wiser whitepaper, created in partnership with RetailDive, to learn how you can identify and fix shelf health issues. Inside, you’ll find quotes from several leaders in the brick-and-mortar space, including Julie Terrazzino, Senior Category Manager of Shelf Stable Beverages at KeHe Distributors.

You’ll also get insights into:

• The importance of shelf health
• The changing consumer and the effect on shelf health
• Complexities in recognizing shelf health
• Problems beyond the shelf
• Identifying shelf health issues
• Tackling execution gaps

By the end, you’ll have an action plan to address your in-store challenges and create a better on-shelf presence for your brand.