How OtterBox Makes Data-Driven Decisions With MAP Monitoring
OtterBox is a multi-million-dollar branded manufacturer within the mobile accessory space. They are known for designing cases for smartphones that have a reputation for being long lasting and strong. They are the number one selling phone case in America and have been operating since 1998.
Challenges
OtterBox operates in a highly competitive industry. As a result, they have difficulty finding who was violating MAP, and they’re unable to collect and aggregate information from different sources in one place. OtterBox spent too much time looking for actionable insights.
OtterBox’s industry has grown to be extremely competitive over the years. The introduction of similar companies and counterfeit items has resulted in a crowded space, giving OtterBox more potential retailers and marketplaces to sell to. While this has led to plenty of success, it has provided new challenges for the company. They realized there was too much pricing data to keep up with, and they couldn’t properly uncover MAP violators. This made it difficult to ensure their products were priced in a way that upheld their brand value.
While they already had a program in place to enforce MAP and fight counterfeiting, they could never actually go after violators and catch them as violations happened. The tools they were using were not flexible or robust enough to go after specific sellers directly or find unauthorized sellers in the market.
Solutions
Wiser’s MAP solution helped OtterBox stay on top. With Wiser, they monitored pricing across numerous resellers and marketplaces. OtterBox kept track of the total number of MAP violations and had screenshots of what resellers violated on which products and when.
OtterBox also uses Wiser’s MAP solution to keep all their pricing and seller data in one place. It allows them to collect all the price points essential to tracking insights across both general marketplaces, as well as direct reseller websites. The flexibility of Wiser’s platform means that OtterBox can easily identify and go after violators. In addition, Wiser’s MAP dashboard gives them all the information they need in a digestible format. Along with Wiser’s support team always on hand to help, OtterBox has the data and insights they need to stop MAP violators in their tracks.
PRODUCTS USED:
Before Wiser, Otterbox had no real way of enforcing their MAP policy. Now, the can actively go after MAP violaters and catch them to protect their brand.
Otterbox
Results
The OtterBox team no longer has to cope with confusion, tediousness, or frustration and are now able to make data driven decisions thanks to Wiser. They no longer have to search through rows and rows of pricing data that require hours to decipher.
Before Wiser, OtterBox had no real way of enforcing their MAP policy. Now, they can actively go after MAP violators and catch them to protect their brand. OtterBox has also reduced their support costs, since support issues related to counterfeit items have decreased. Wiser’s online brand protection solution preserves OtterBox’s brand and gives them a huge advantage in a fast-growing industry.
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Knock that next merchandising campaign out of the park. Win market share from your competition with price optimization. Understand shopper insights to create better messaging. No matter your goals, Wiser is here to help.
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