Polti France Strengthens Online Presence and Price Consistency with Wiser

Background

Polti France, a leader in steam cleaning and ironing appliances, operates in a competitive market where pricing accuracy and visibility across retailers are critical for maintaining market position.

The brand’s products are available through a wide range of distribution channels, including major retailers (GSA, GSS, GSB), online pure players, marketplaces, and their own direct-to-consumer (D2C) site. Managing pricing across these diverse channels made real-time price monitoring essential. To stay competitive, Polti France needed a reliable solution to track prices efficiently and make data-driven decisions.

Challenges

Polti France faced three key challenges:

• Limited Monitoring Frequency: Manual data collection and price monitoring proved inadequate in keeping up with the rapid pace of pricing changes across competitors and retail partners. This resulted in infrequent updates, delayed responses to market shifts and incomplete price coverage.
• Visibility Gaps: Limited coverage made it difficult to gather comprehensive data. As Samuel Richomme, General Manager, recalls, “We did not have a comprehensive, real-time view of the market or the pricing dynamics of our products.”
• Market Competitiveness: Without accurate, timely data, Polti France risked falling behind competitors with more dynamic pricing strategies. Richomme explains, “Without an instant and unified view of the market — especially retailer-specific pricing — managing our business and executing our strategy was a real challenge.”

Solution

Polti France partnered with Wiser to leverage its Digital Shelf Intelligence solution, providing comprehensive monitoring of retail partners from a brand perspective and competitors from a Direct-to-Consumer perspective. The solution provided:

• Real-Time Price Monitoring: With Wiser, Polti France implemented automated tracking of market prices by retailer, with alerts for any price changes falling below a defined threshold. This shift from manual processes to real-time data collection increased the frequency of price updates by over 100%, enabling faster reactions to market changes.
• Broad Coverage: Polti France now monitors around 150 SKUs daily across 14 retailers, ensuring comprehensive visibility into pricing. Wiser also helped Polti identify marketplace sellers and track their prices and assortments.
• Actionable Insights: Detailed, real-time pricing data and trends empowered Polti France to swiftly adjust strategies and maintain competitive positioning and effectively responding to market dynamics. The pricing team further strengthened their approach by weekly cross-referencing pricing data with sell-out volume data to gain deeper insights into retail partner performance.

“Wiser has allowed us to document the market price increases and to assess the margins of our retailers before negotiations. Wiser has also allowed us to identify different sellers on marketplaces and to track their prices and assortments.”

Samuel Richomme

General Manager

Results

Polti France achieved significant improvements with Wiser’s solution:

• Faster Decision-Making: The 2.5X increase in monitoring frequency enables quicker identification of pricing discrepancies and market opportunities. With Wiser, Polti France could document market price increases and assess retailer margins ahead of negotiations, ensuring a more informed and strategic approach.
• Enhanced Competitive Positioning: Continuous tracking of their catalog across all key partners and competitors ensured Polti France maintained pricing consistency and competitiveness. Access to six months of historical market pricing data allowed the team to review strategies and plan ahead with greater confidence.
• Operational Efficiency: Automated data collection reduced manual effort, freeing up time to focus on strategic initiatives. This efficiency enabled Polti France to stay agile in a dynamic market and respond swiftly to pricing trends and retailer performance.

Conclusion

By partnering with Wiser, Polti France has revolutionized its approach to price monitoring, significantly improving both the speed and accuracy of data collection. Automated real-time tracking and comprehensive monitoring provides a clear and immediate view of the market, enabling the team to swiftly identify pricing discrepancies, market opportunities, and retailer performance trends.

The increase in monitoring frequency, has allowed Polti France todocument market price fluctuations, assess retailer margins ahead of negotiations, and ensure pricing consistency across a wide range of distribution channels, including retail partners, marketplaces, and their own Direct-to-Consumer website. Access to historical pricing data further empowers the team to plan strategically and adjust their approach based on evolving market dynamics.

The efficiencies gained through automation allow Polti France to reduce manual effort and focus on high-impact initiatives, ensuring they stay agile and competitive in a rapidly changing market. By leveraging Wiser’s Digital Shelf Intelligence, Polti France not only improved operational efficiency but also strengthened their competitive positioning, enabling the company to implement a more dynamic and data-driven pricing strategy.