Yooji: the importance of a Drive strategy for SMEs.

Yooji is transforming the baby food market with organic frozen meals, in small portions. As their presence in the Drive circuit accelerated, Yooji needed a solution to track store-level product availability, pricing, and stock status across their expanding distribution network. Marine Sallenave explains how Wiser helped track performance and optimize field execution. 

“With Databrand, we not only gained efficiency but also credibility. It allows us to track promotions, manage stockouts, and prioritize our commercial actions.” 

Key Benefits for Yooji: 

• Optimized management of product listings across 2,000+ Drive partners.
• Improved management of promotions and inventory.
• Effective prioritization of actions in the field.
• Accurate sales forecasts thanks to Wiser’s data analysis.