Logo

Our logo is a symbol of accuracy and confidence we offer in our products. We have various versions that allow for our brand to be flexible in different use cases.

Wiser Icon and Logo

Wiser Icon, Logo, and Tagline

Wiser Icon

Wiser “W” Icon

Wiser Solutions Icon AND Logo

Wiser Solutions Icon, Logo, and Tagline

01 Clear Space

Our logo is designed to breathe and allow for enough space to stand on its own. The minimum clear space around the logo is equal to 15% of the total width.

Logo Width: 500px
minimum Clear space: X = (500px) x 0.15 = 75px

Can use Value greater than minimum clear space
Logo Width: 500px
Minimum clear space = (500px) x 0.15 = 75px Clear space Y = 100px

Don’t use Value less than minimum clear space
Logo Width: 500px
Minimum clear space = (500px) x 0.15 = 75px Clear space Y = 50px

Don’t use unpaired values for vertical and horizontal clear space
Clear space X = 75px
clear space Y = 100px
clear space z = 125px

02 Background Colors

All three versions of our logo have been designed to be flexible on light and dark backgrounds. When working on a dark background use the reversed logo.

DO use blue logo on Light backgrounds

DOn’t use blue logo on Dark backgrounds

Do use white logo on Dark backgrounds

DOn’t use WHITE logo on Light backgrounds

03 Legibility

Each version of our logo has different minimum requirements for legibility. Select the best version of our logo depending on your use case.

Wiser Icon and Logo
MINIMUM WIDTH: 144px

Wiser Icon, Logo, and Tagline
Minimum width: 280px

Wiser Icon
MINIMUM WIDTH: 56px

Wiser “W” Icon
minimum-width: 32px

Wiser Solutions Icon AND Logo
minimum width: 232px

Wiser Solutions Icon, Logo, and Tagline
Minimum width: 384px

04 Things To Avoid

Our logos should never be modified outside of our brand guidelines. The following examples are samples of what to not to do.

Don’t stretch or compress.

Don’t flip or change the orientation.

Don’t change the color or add outlines.

Don’t add effects or drop shadows.

Don’t add your own taglines or mottos.

Don’t place on untreated pictures.

Don’t apply artistic effects.

05 Download Logos

Be sure to download the right logo based on your use case.

Wiser Icon and Logo

Download For:

Website/Blog, Wiser Branded Assets, Newsletter Header, Marketing Email Headers

Select your background color:

Light background Dark background

png file [For web] png file [For Print]

Wiser Icon, Logo, and Tagline

Download For:

Prospecting/Sales Email Signatures

Select your background color:

Light background Dark background

png file [For web] png file [For Print]

Wiser Icon

Download For:

Favicons, Internal Branding, Marketing Email Footers

Select your background color:

Light background Dark background

png file [For web] png file [For Print]

Wiser “W” Icon

Download For:

Product, Internal Branding

Select your background color:

Light background Dark background

png file [For web] png file [For Print]

Wiser Solutions Icon and Logo

Download For:

Formal Company Recognition, Press, Legal Contracts, Webinar Presentations, Tradeshow Presentations

Select your background color:

Light background Dark background

png file [For web] png file [For Print]

Wiser Solutions Icon, Logo, and Tagline

Download For:

Final Presentation Slides

Select your background color:

Light background Dark background

png file [For web] png file [For Print]