Euroconsumers & Test-Achats Enhance Price Transparency and Consumer Advocacy with Wiser

Background

Euroconsumers, a leading consumer protection group operating in five European countries, provides consumers with valuable market insights to help them make informed purchasing decisions. One of its key initiatives, Test-Achats, focuses on delivering transparent and accurate price comparisons.

To fulfill this mission, Test-Achats needed real-time visibility into pricing trends across multiple retailers. However, with pricing fluctuating frequently across retailers and thousands of products to track, Test-Achats needed a scalable solution to monitor prices efficiently and provide consumers with the most up-to-date information.

Challenge

Test-Achats faced two primary challenges:

• Fragmented Data Collection: With no centralized system for collecting and analyzing pricing data, Test-Achats struggled to consolidate information from multiple sources. As a result, it was difficult to analyze trands and compare prices across retailers.
• Time-Intensive Process: Tracking prices across numerous retailers was a time-consuming, manual process. This lack of automation limited visibility into real-time price changes, making it difficult to provide consumers with up-to-date and accurate pricing insights.

Solution

To address these challenges, Test-Achats leveraged Wiser’s Chrome plug-in, Live Price Check, enabling automated and real-time price tracking across multiple retailers. This solution provided:

• Real-Time Price Monitoring: With Wiser’s automated tracking, Test-Achats could monitor thousands of products across multiple retailers, ensuring consumers had access to the most accurate and up-to-date pricing, availability, and delivery cost information. This eliminated the inefficiencies of manual tracking and significantly improved data accuracy.
• Comprehensive Market Coverage: Test-Achats gained full visibility into pricing trends, retailer strategies, and discount patterns. This allowed the organization to compare prices across sellers, identify pricing discrepancies, and alert consumers to the best available deals.
• Actionable Insights: With structured and centralized pricing data, Test-Achats could provide more informed recommendations to consumers, delivering precise and reliable price comparisons.

“Once you try [Wiser REM], you'll love it. It's easy, efficient, and versatile, a complete tool for the whole team.”

Alexandre Comtois

National Sales Director

Results

By leveraging Wiser’s solution, Test-Achats achieved significant improvements in its operations and consumer advocacy efforts:

• Improved Price Transparency: With automated tracking and real-time updates, Test-Achats now offers consumers greater transparency into pricing trends, helping them make smarter purchasing decisions.
• Operational Efficiency: Automating price tracking allowed Test-Achats to reduce manual workload and focus more resources on advocacy initiatives and consumer education.

Conclusion

By integrating Wiser’s Live Price Check into its workflow, Test-Achats has transformed its approach to price tracking, significantly improving the accuracy, speed, and depth of its market insights. The ability to track real-time price changes and analyze historical pricing trends empowers the organization to support consumers with the most reliable and up-to-date information.

Through automation, Test-Achats has eliminated manual inefficiencies and now operates with greater agility and precision, reinforcing its role as a trusted source for price transparency and consumer insights.