How This FMCG Brand Increased In-Store Training ROI by 77% with Wiser

Background and Challenges

A leading FMCG manufacturer recognized the critical role that store staff play in driving brand advocacy and influencing consumer choices. To boost product recommendations and enhance brand loyalty, the manufacturer invested in educational programs for in-store staff. However, without a reliable system to track and measure the effectiveness of these programs, they faced difficulties in optimizing training efforts and demonstrating ROI.

Key obstacles they encountered included:

• Lack of actionable data on staff-driven product recommendations.
• Limited visibility into the impact of training on in-store performance.
• Inefficiencies in tailoring training programs to maximize sales and brand loyalty.

Wiser’s Retail Intelligence Solution

To address these challenges, Wiser implemented its Retail Intelligence solution, delivering valuable insights into staff performance and training effectiveness.

In-Depth Data Analysis

Wiser provided continuous data tracking to assess the impact of training programs. This analysis revealed a 77% increase in product recommendations by staff, allowing the manufacturer to showcase the ROI of their training efforts.

Enhanced Targeted Benefits

Through data insights, the manufacturer saw a 68% increase in benefits highlighted by staff in-store, ensuring that key product features were effectively communicated to customers.

Top Brand Insights

Wiser’s platform mapped the top 5 brands recommended by staff, enabling the manufacturer to tailor training around high-impact products and drive more targeted brand advocacy.

Looking Ahead

With Wiser’s continued support, the FMCG manufacturer plans to further enhance its training programs by using real-time data insights. This ongoing partnership will help the brand refine educational initiatives, improve customer experience, and strengthen brand loyalty across a growing network of retail partners.