eCommerce Assortment: Amazon Best Seller Insights

Selling on the hyper-competitive Amazon marketplace amplifies the need for the right assortment. Here at Wiser, we monitored Amazon’s top 100 selling SKUs across 8 categories over a 55 day period to determine which products were the best candidates for adding to a retailer’s inventory. Here are the questions we answer in our whitepaper:

• How much volatility is there across best sellers on Amazon? 
• Is there a difference between the best of the best and best of the rest? 
• Which categories tend to have more volatility?