Everything You Need to Know About Price Optimization
Your most common questions—answered. From automation and integrations to strategic use cases.
Getting Started with Price Optimization
What is Price Optimization and what does it do?
Price Optimization helps businesses make smarter, faster pricing decisions by analyzing sales history, competitive benchmarks, and business rules. Instead of relying on gut instinct or static rules, it recommends prices that strike the right balance between profit, competitiveness, and demand.
Who is Price Optimization designed for?
Price Optimization is built for pricing analysts, category managers, and e-commerce teams who manage large catalogs or frequent price changes. Whether you're trying to boost margins or stay ahead of competitors, it’s designed to support strategic, data-driven pricing across channels.
How does Price Optimization differ from competitors?
Most tools stop at rule-based automation. Price Optimization goes further by letting you:
- Build pricing strategies that reflect your goals and brand positioning
- Test pricing scenarios before making changes live
- Leverage competitive and historical sales data in a single platform
- Automate pricing updates with minimal manual work
Can I try Price Optimization before purchasing?
Yes! We offer personalized demos so you can see how it works in real-world scenarios. If you’d like to explore whether it’s a good fit, we’re happy to walk you through it.
What types of companies use Price Optimization?
We work with national retailers, DTC brands, and marketplace sellers managing large SKU counts and frequent pricing updates. If you need agility, scale, and control in your pricing strategy, this is built for you.
What are the key benefits of using Price Optimization?
It helps you:
- Maximize margins by identifying the right price for each product
- Stay competitive with real-time, data-driven adjustments
- Reduce manual pricing work with built-in automation
- Run simulations and set guardrails so price changes are never risky
- Keep pricing aligned with your brand across every sales channel
How does Price Optimization improve retail management?
It gives retailers one centralized place to manage pricing strategy across all channels. Whether you’re running a promotion, reacting to competitors, or clearing inventory, it makes execution fast, efficient, and informed.
Data In, Data Out: System Compatibility FAQs
What tools does Price Optimization integrate with?
It connects with key eCommerce platforms like Amazon, Shopify, Magento, BigCommerce, eBay, and ChannelAdvisor. These integrations support automated price pushes and data syncing for smoother execution.
How do I know if Price Optimization works with my existing systems?
If you’re using a major eCommerce platform, we likely integrate directly. For everything else, we support SFTP and API-based exchanges to ensure you can send and receive the data you need.
Can I import/export data from Price Optimization?
Yes. You can bring in your catalog, historical sales, and competitive pricing data. Exporting is just as easy—whether you want scheduled reports or ad hoc performance summaries.