Walk down a grocery aisle and you’ll see a number of alternative products: soy-based milks, plant-based meats, sugar substitutes, and more. Today’s consumers are willing and able to buy many goods that provide a new, healthy, or ethical spin on traditional foods.
Wiser Solutions polled its network of smartphone-enabled mystery shoppers to learn more about how and why they buy plant-based foods, so brands and retailers can better serve these evolving needs at the grocery shelf.
Read more about these survey results on the Wiser blog or check out our infographic below.
