Share of Display
Get Access to Share of Display Data For Free.
Get Free access to weekly data of all promotional activities outside the aisle.
Perfect for liquor, pharmacy, and grocery players, you get insights into the share of display for your brand and competitors at category, sub-category, segment, manufacturer and brand level, as well as promotional mechanics and pack types on displays.
*Free trial only available in Australia
Live Share of Display Feed
This is a live feed of the Share of Display at category level at Coles and Woolworths. Come back to this page to see the live data at any time.
Eager to access more granular data for your category? Sign up for our free trial or contact us at contact.shareofdisplay@wiser.com for more information
Granularity: Category level – Time period: rolling average over last 4 weeks – Region: Australia
How The Share of Display Report Works
Wiser’s in-house team of retail specialists has crafted a report that makes it simple to see how your brand's visibility compares to other players within the same category, and more. The Share of Display report offers up to seven levels of information, providing a granular look into brand visibility—covering categories, sub-categories, segments, manufacturers, brands, promotional mechanics, and pack types.
How to Use Share of Display Reports
Measure In-Store Investments
Collect granular data at the store level and assess the correlation with sales to prioritize your in-store investments. Then, maximize ROI on below-the-line activities and compare with previous activations.
Questions Answered:
What is the impact of our display location on volume uplift?
Are we losing market share when we are splitting gondola ends with specific competitors or pack types?
Grow Your Category
Use Wiser’s share of display data to grow your category and have fact-based discussions with your retail partners.
Questions Answered:
How visible are we compared to other categories?
Should we benefit from better space allocation based on the growth we generate with our products?
Benchmark Competitors
Get inspired by other categories and benchmark the strategies of your direct and indirect competitors by assortment, promotion depth, display creative, and more.
Questions Answered:
How visible are we compared to our direct and indirect competitors?
Should we claim more off-location space based on our market share and growth?
Check Your In-Store Execution
Evaluate your store execution and use real-time data to direct your field team or collaborate directly with your retail partners.
Questions Answered:
How are our activations executed in store?
Are our SKUs located on the right gondola ends?
Questions Answered:
What is the impact of our display location on volume uplift?
Are we losing market share when we are splitting gondola ends with specific competitors or pack types?
How is our share of display impacting our sales?
What is the impact of our display location on volume uplift?
How visible are we compared to other categories?
Should we benefit from better space allocation based on the growth we generate with our products?
What are the growing categories that might compete indirectly with us for off-location space?
How visible are we compared to our direct and indirect competitors?
Should we claim more off-location space based on our market share and growth?
What are the most impactful and trending POS in store?
How does our promo strategy compare to our competitors?
Are we competing with the right range, or should we boost NPD?
How are our activations executed in store?
Are our SKUs located on the right gondola ends?
What is the level of stock on our products during promo weeks?
What is our display penetration?
Are our displays located in hot zones?
Data Trusted & Tested by Brands
As part of our Perfect Store KPIs share of display is a really important element. The reports enable us to determine trends and activity patterns which then allows us to understand promotional frequency and depth and from that we’re able to strategise and determine what are the right promotional activities that we want to embark on. We utilise that information to ensure that we’re getting the best return on investment for our displays and secondary placements. So it has influenced where we’re investing and how often we’re doing displays.
Mandy Dack
Head of Customer Marketing
Start your 14-day free trial today.
Eager to explore Share of Display for your category? Request your free trial today and get access to 4 weeks of data, covering all promotional activities outside the aisle.