1P or 3P: How Brands Sell on Amazon and Walmart

First-party (1P) or third-party (3P)? Which selling strategy will best serve your business and your customers? Wiser’s latest whitepaper defines 1P and 3P eCommerce selling through the lens of Amazon and Walmart.

Within the whitepaper, you can learn:

• The definitions of 1P and 3P selling
• The pros and cons of 1P and 3P selling
• How brands approach eCommerce marketplaces
• How 1P and 3P selling work on Amazon and Walmart

Download your free whitepaper to learn more about how you can capitalize on the large audiences of Amazon and Walmart with the right selling strategy for you.