Shopper Insights: Consumer Household Products

What is really going on inside stores across the U.S. and Canada? Wiser Solutions polled its database of smartphone-enabled shoppers to find out exactly what they saw on store shelves and at point-of-sale in the consumer household products space.

Download this Wiser Brand Benchmark to learn which consumer household brands ranked well in six categories:

1. Moment of Truth
2. Most Appealing Brand
3. Would Purchase Based on Price
4. Would Purchase Based on Packaging
5. Best Value
6. Hardest to Locate

Did your brand grade well with today’s shoppers?